Blog

Stories, updates, and ideas from the Athena Collective team.

• NewsApril 15, 2026

  The Right People in Your Corner: Athena Collective Partners with Lisa Kakoske, Sarah Harper and Laura James of Bennett Jones to Bring Premier Legal Expertise to Women Founders

  announcementStrategic CollaborationBennett Jones LLPathena collectivelegal expertiseM&Acorporate governancemarket expansionfinancingbusiness growthvalues-driven businesseswomen-led businesses

  Collaboration gives women-led businesses access to strategic legal guidance at every stage of growth.

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• NewsMarch 31, 2026

  Building Wealth with Purpose: Athena Collective Welcomes Sea Glass Wealth Advisory Group

  announcementstrategic partnershipfinancial planningrisk managementsuccession planningexit planninginvestmentbusiness growthfemale founderswealth managementathena collectivesea glass wealth advisory group

  Collaboration brings founder-focused financial expertise to women-led businesses across Canada

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• NewsMarch 19, 2026

  Athena Collective Partners with Women-Led Tech Firm ConcertIDC to Empower Female Founders with Strategic Technology Expertise

  women in techstrategic partnershiptech strategyscale upentrepreneurshipconcertidcannouncementwomen in businessbusiness growthfemale founderswomen entrepreneursdigital solutions

  Collaboration removes competition, amplifies support for ambitious women building scalable businesses.

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• NewsMarch 2, 2026

  Athena Collective Announces Wayflyer as First Funding Partner, Bringing Fast, Flexible Capital to Female Founders

  female founderswomen entrepreneurswomen in businessWayflyerfundingaccess to capitalbusiness growthscalingstart upwomen-owned businessesstrategic partnershipannouncement

  Partnership expands access to non-dilutive financing for women-led businesses at every stage of growth.

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• NewsFebruary 27, 2026

  Athena Collective Welcomes Awin as Strategic Partner, Showcasing the Power of Partnerships for Female Founders

  affiliate marketingwomen entrepreneursawinpartner marketingROIwomen-owned businessesstrategic partnershipannouncementwomen in businessbusiness growthfemale foundersinfluencer marketing

  Partnership connects women entrepreneurs with ways to unlock partnerships that boost ROI, expand marketing channels, and reach audiences they couldn’t access on their own, no matter their size or budget.

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• NewsFebruary 18, 2026

  Athena Collective and TD Women in Enterprise Announce Strategic Collaboration to Expand Holistic Support for Women-Led Businesses

  women entrepreneurswomen-led businessesTD Women in EnterpriseStrategic Collaborationfemale-founderssmall businessentrepreneurshipbusiness growthCanadabankingwomen in businessannouncement

  Athena Collective and TD Women in Enterprise have announced a strategic collaboration to provide women entrepreneurs across Canada with more holistic support, combining TD's specialized banking expertise and accredited bankers with Athena Collective's data-driven platform, curated resources, and global community.

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