Athena Collective Welcomes Awin as Strategic Partner, Showcasing the Power of Partnerships for Female Founders
Partnership connects women entrepreneurs with ways to unlock partnerships that boost ROI, expand marketing channels, and reach audiences they couldn’t access on their own, no matter their size or budget.
Vancouver, BC — February 27, 2026
Athena Collective today announced a strategic partnership with Awin, the all-in-one platform for smarter partner marketing. The collaboration brings affiliate marketing education and resources to one of the industry's most powerful growth engines directly to Athena's community of female founders, owners, and operators.
For more than 25 years, Awin has connected brands with a global network of over 1 million partners — from influencers to emerging tech companies — providing the technology and award-winning support businesses need to scale confidently and only pay for what converts. This partnership also highlights Awin's growing presence and investment in the US market, bringing specialized support to American women entrepreneurs. The collaboration with Athena Collective reflects a shared belief that meaningful growth starts with the right connections.
In a landscape reshaped by AI, evolving algorithms, and economic pressure, affiliate marketing offers women entrepreneurs a smarter, more sustainable way to scale — by driving measurable ROI while reaching audiences authentically. Through this partnership, Athena members gain access to Awin's insights on how they can grow their businesses through partnerships with publishers like creators, influencers, tech partners, and other brands.
"We're proud to support Athena Collective's community of female founders. Partner and affiliate marketing strategies are powerful catalysts for growing emerging businesses, and it's an honor to play such a meaningful role in the success of Athena's members."
— Lisa Tadje, Head of Marketing, Americas at Awin
"Awin understands that today's founders need more than just tools. They need strategic partners who believe in their vision and provide the education and resources to turn growth goals into reality. This partnership ensures our members have access to one of the most powerful and sustainable growth engines available, backed by a team that's as committed to their success as we are."
— Sarah Bundy, Co-Founder and CEO of Athena Collective
The partnership strengthens Athena Collective's mission to provide comprehensive strategic infrastructure for women at every stage of the founder journey. By combining smart technology, community, and curated resources, Athena continues building an ecosystem where women-led businesses don't just survive — they thrive.
About Athena Collective
Athena Collective is the strategic infrastructure designed for every female founder, owner, and operator across the entire founder journey, from day one to exit. Built as a personalized roadmap that evolves with members, Athena provides the right resources, connections, and guidance at every stage. Athena Collective combines smart technology, curated resources and workshops, and online and in-person communities to help women start, scale, and exit businesses with clarity, confidence, and control.
About Awin
Awin is the all-in-one platform for smarter partner marketing to help founders grow their business, their way. For more than 25 years, Awin has been committed to building a stronger, smarter, and more sustainable ecosystem that delivers real value and meaningful impact. Awin's powerful technology, combined with award-winning expert support, enables advertisers to scale confidently online and access new levels of growth. A diverse global network of 1 million partners — from influencers to emerging tech companies — helps brands discover, engage, and reward the right partners to achieve their marketing goals.
🌐 awin.com
Media Contact
Colby Davidson
Marketing Manager, Athena Collective
📧 marketing@athenacollective.co
🌐 athenacollective.co