Building Wealth with Purpose: Athena Collective Welcomes Sea Glass Wealth Advisory Group

Vancouver, BC, March 31 2026 — Athena Collective, built to empower female founders, today announced Sea Glass Wealth Advisory Group as its newest partner, bringing dedicated wealth management and financial expertise directly to its growing network of women entrepreneurs, founders, and business operators.

Founded by women, Sea Glass Wealth Advisory Group was built with a clear vision: to help business owners navigate every stage of their business life with confidence and purpose. From early-stage structuring and risk management to growth planning and tax-efficient strategies, Sea Glass Wealth supports the decisions that shape long-term success. As businesses evolve, they bring clarity to complex transitions — from reinvestment and wealth preservation to succession and exit planning. At every stage, their role is to align personal, family, and business goals so each founder's vision moves forward with intention.

"Sea Glass Wealth and Athena Collective share a number of values, which are an integral cornerstone of our business. Supporting female founders is our passion because, as female entrepreneurs ourselves, we understand through our own lived experiences how challenging and rewarding this journey can be. We are excited to partner with this inspiring organization and its amazing members, and we look forward to helping Athena members achieve success by building a life of yes!" — Tracey Lundell, Co-Founder and Senior Investment Advisor, Sea Glass Wealth Advisory Group

The fit between both organizations is a natural one. Sea Glass Wealth Advisory Group was founded to help women navigate life's complex decisions, both personally and professionally — the same gap Athena Collective has been working to close since day one. Both organizations share a deep belief that when women founders have the right expertise in their corner, there is no ceiling on what they can build.

"For too long, women founders have had to figure out the financial side of building a business largely on their own — or with advisors who simply weren't built for their reality. Sea Glass Wealth Advisory Group exists to change that, and so does Athena Collective. This partnership isn't just a resource add; it's the kind of expert, founder-focused support our members deserve at every stage of their journey."— Sarah, CEO, Athena Collective

For Athena Collective members, this partnership means access to trusted financial partners who show up with the right expertise at every stage of growth. Members will have exclusive access to:

A complimentary cash flow analysis
An extensive library of online calculators and tools to help navigate key financial topics
Workshops and articles on topics relevant to women entrepreneurs
An introductory discovery conversation to better understand their business
Access to trusted partners as they build their business support team

For too long, women founders have navigated complex financial decisions without the right expertise in their corner. This partnership is about changing that and ensuring that every woman in the Athena Collective ecosystem has access to the financial guidance, tools, and support she needs to build, grow, and exit on her own terms.

About Athena Collective

Athena Collective is the strategic infrastructure designed for every female founder, owner, and operator across the entire founder journey, from day one to exit. Built as a personalized roadmap that evolves with members, the organization provides the right resources, connections, and guidance at every stage. Athena Collective combines smart technology, curated resources and workshops, and online and in-person communities to help women start, scale, and exit businesses with clarity, confidence, and control.

About Sea Glass Wealth Advisory Group

Sea Glass Wealth Advisory Group is a financial advisory firm founded by women, created to help female founders navigate every stage of their business life with confidence and purpose. From early-stage structuring and risk management to succession and exit planning, Sea Glass brings clarity, strategy, and intention to every stage of a founder's journey.
Learn more at: seaglasswealth.com

Media Contact

Colby Davidson
Marketing Manager, Athena Collective
📧 marketing@athenacollective.co
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