Blog
Stories, updates, and ideas from the Athena Collective team.
- Article
What to Prioritise in Your First Year (and What Can Wait)
Starting a BusinessGetting StartedLegal & StructureMoney & FinancesCanadaUSAAn honest, sourced guide to what actually needs your attention in your first year of business, what can wait a little longer, and a simple way to tell the difference, for founders building service businesses in Canada and beyond.
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How to Price Your Services When You're Just Starting Out
PricingStarting a BusinessMoney & FinancesFreelancingGetting StartedA practical guide to pricing your services as a new founder, wherever you're based: the math that has to work, which pricing model fits you right now, and how self-employment tax and sales tax on services actually work in the US and Canada.
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The Surprise Tax Bill: What Nobody Tells You in Year One
TaxesStarting a BusinessCanadaGetting StartedMoney & FinancesWhy so many Canadian founders get hit with a bigger-than-expected tax bill in their first year of self-employment, what's actually in that bill (CPP included), and how to make sure year two doesn't catch you the same way.
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